A unique Canadian event that gathers lovers of fictional books and characters together in an event that brings books to life!
So now we are at the ninth and final blog assignment for the semester…I can’t help but wonder where it went. Having such an extensive background in publishing, this topic should be second nature to me, but a refresher is always important for the complete learning experience. What three laws govern out work as PR Professionals?
Having and maintaining strong, personal and professional ethics is integral in PR writing. From a sales perspective to using persuasion vs. manipulation to sell a product or a brand to the people under false pretenses, or publishing materials that are misleading or harmful in nature. Without integrity, we are nothing but scam artists in the face of public relations. I found an interesting article on Ethics and Legal Practices in PR.
One of my keywords in my own personal branding is integrity, and I will stand by this value in all of my public relations pursuits.
~Stay true to yourself, stay true to your brand.~
This week, we are reviewing case studies and crisis communication in public relation disasters. There are so many critical steps to responding to a PR crisis, it’s difficult to narrow down to just three. However, the question was posed to us: what three tips would you offer in crisis communication?
My case study assignment this week gave me a powerful insight into how PR Crisis Communication can be done well. The case I chose, was the Maple Leaf Foods Listeriosis Crisis. (You can read more about the case here from the plaintiffs’ counsel in the class-action lawsuit.) Swift, thoughtful, informed and strategic response. There are so many factors in handling public relations matters in a time of crisis. Having as much information and a clear plan to communicate, address and rectify the situation as quickly as possible is ideal. It may not always be feasible, but it does give the brand a chance to win back the confidence of the public when handled correctly.
That’s all for now, folks!
Today we reviewed Annual Reports for various corporations and discussed the different formats they can be provided in. We discussed the benefits and detriments of each.The legal requirements for every corporation is to provide a full annual report. Typical reports provide a thorough review of corporate aspects such as auditors reports, directors reports, financial statements, accounting policies, mission, vision and values statements, trends, employee hiring, retention, corporate governance, and so on. If you are (or were to be) a corporation, which format would work best for you?
Overall, each format of annual report has its pros and cons. For this tech-savvy gal who doesn’t have a great deal of shelving space for long documents, I prefer digital or video that I can access at will. Something for me to consider in my future business ventures!
Here is an example of an Annual report for Loyalist College in pdf!
In my previous life of child welfare, I was fortunate enough to have become a certified trainer and worked for recruitment and retention committees for foster/adoptive parents, staff, and volunteers. I’ve done a substantial number of speeches and presentations over the years. I think, near the end of my former career, the most difficult speech of all I had to deliver, was the tribute to my beautiful friend, confidante, and colleague we tragically lost in a horrific car accident. If you were to ask what types of speeches I’m comfortable with writing and delivering and can do with confidence, I would say, most of them, except for just that one. I enjoy infusing humour, participation and often storytelling elements to captivate my audience.
So, the topic of this blog assignment, is what are three elements of a powerful speech? Depending on the topic, audience, and purpose, in my own personal experience, I would surmise as follows:
To elaborate further: connecting with the audience, for me, has to do with interaction, engagement and sparking their curiosity or interest with the topic at hand. Content or message has to be meaningful, impactful and something that resonates with them long after your three-to-five minutes of presenting has finished. Effective delivery has everything to do with tone, cadence, projection and the level of enthusiasm you infuse into your delivery. Your body language has to denote confidence, knowledge, and comfort in the spotlight. Perhaps that’s why I’m not a scientific, mathematic or some other technical industry person. It would profoundly limit my entertaining and storytelling speech style.
That’s all for today. Since I uploaded this on election night, and the fate of the USA is at hand, I felt compelled to leave you with an uplifting speech from the Independence Day movie! Now, I’m off to write my speech for next week’s executive bio presentation!
This week, we took a deeper look at personal and professional branding and were assigned the mind-blowing task of defining our professional mission, vision and values. The assignment seems simple enough, doesn’t it? To make it meaningful, impactful and succinct is an entirely different experience, one that I readily admit, takes longer than this writer expected. Why? Because narrowing down 3-5 meaningful words to define my professional aspirations is near-impossible. My personal brand, and my aspiring business brand, I truly believe are one-in-the-same.
Just when I thought I had them nailed down, I went to sleep and dreamt about my chosen words, with the intention of arriving to campus early this morning and uploading this week’s blog assignment. Upon waking, it became clear to me, I wasn’t finished after all. Enterprising was the one value I initially felt strongest about. This morning, I awoke with another one flashing in my brain that has been so engrained in every fiber of my being, I completely overlooked it: inspirational. At this point, I’ve come to accept that I can type out my statements with a semblance of belief that it perfectly captures my professional ambitions. Perhaps down the road, it may alter, depending on what course life takes me through.
After much deliberation, I have created my personal/professional branding statements:
As far as my professional branding statements, I’ve implementing them, although undefined until now, through my published works for years. If you feel inspired to explore, take a look at my books to see what moves you!
~Stay true to yourself, stay true to your brand.~
What if I told you we are hosting an exciting event that will let you do both at the same time? That’s right! The Loyalist College Post-Grad PR Program will be hosting a positively ‘smashing’ event to conquer hunger, poverty and homelessness.
Every year, our program hosts a United Way Fundraising event, and we’ve been going strong for 12 years. This year, we’re proud to bring you the newest and most IMPACTFUL event to date!
Join us in the Shark Tank Pub, dining hall and outside for games, tons of prizes and much more. With your help, the United Way can SMASH poverty.
Welcome to the SMASH & DASH Event!
WHEN: Thursday, November 10th
TIME: 7:30 am – 1:00 pm
WHERE: Shark Tank Pub, Dining Hall and outside
This event features the first ever AUTO SMASH at Loyalist College!
Pre-register for auto smash at firstname.lastname@example.org
To join the fun, follow our event page for updates and a countdown to making a difference in smashing poverty! https://www.facebook.com/events/1791427401133219/
*All proceeds go to the United Way.*
What is news? I bet the title grabbed your attention, didn’t it? Of course it did. It’s gripping, unusual and makes the reader eager to know more. News is a broadcast or report of current events or important happenings that appeals to the interest of individuals and groups. This title, for example, is a human interest topic, because such a large portion of society loves their fur babies, just as much as parents love their children. It has an emotional draw that elicits sympathy for many. Selling a house to save his dog, is dramatic and extreme, but it also appeals to a vast array of audience for different reasons.
Some would find it newsworthy, because it might seem bizarre to them, to give up their home for a dog. For others, it would draw them in, because their own relationship and love of animals might just elicit a similar, desperate response. The title alone would draw the audience in, eager to know what prompted the need to sell the house? Why was the dog’s life in danger? Was he sick or injured? Did someone hurt him? We can define what news is, in approximately eight categories: Immediacy, Proximity, Prominence, Oddity, Conflict, Suspense, Emotions, and Consequence.
News is typically delivered in a story-telling manner that appeals to, and draws in the audience interest for one, or a combination of the aforementioned elements. It is presented in print, newspaper, television, radio, websites and other forms of social media. It is essentially delivered by any channel of relaying information to the masses. Some events for the audience is similar to the impact of passing a horrific car accident. Rubberneckers can’t help but turn around and stare at the collateral damage. It doesn’t please or appeal to them, however, it’s too terrible to ignore, and we are hardwired with a morbid curiosity that is difficult to detach from.
On that pleasant note, I’m off to watch the 12:00 news on CP24 to get informed on what travesties or, hopefully, what happy human interest stories are being broadcast today.
~Stay true to yourself, stay true to your brand.~
In the wee hours of Thursday, October 5, 2016, my LoyalistPR class ventured to Toronto for a few fantastic learning opportunities, for what was affectionately named #BaconRun16. (Perfectly titled, given the 6:30 am departure!) Our first stop was the Royal Ontario Museum, where our class met with ROM representatives that were interested in hearing some fresh ideas to showcase and increase interest in their FNL (Friday Night Live events.) Every Friday night, from 7:00 pm until 11:00 pm, they provide a unique, cultural experience for the younger crowd of art and history enthusiasts. We heard from their team about the PR needs, and their current efforts, which I have to admit, were already pretty impressive. They listened to representatives from our various teams pitch new ideas, and were wonderfully receptive and forthcoming about the suggestions that meshed well with their agendas.
As the Toronto rush hour traffic proved a worthy adversary, we ended up short on time which unfortunately took away from our guided tour, however we were left to our own devices to take a quick look around the ROM exhibits. I’m slightly embarrassed to admit, being born and raised in Toronto, I had never actually attended the venue before, so it was an exciting chance for me to take in the sights. I particularly loved the Chinese artifacts exhibit and the Bat Cave. A quick lunch and a literal race over to the next meeting left us anxious to continue our day.
Our last stop was at the prestigious FleishmanHillard Canada. The Toronto division of a global collective dedicated to companies, brands and organizations that deliver messages to the right audiences. Their prime directive is to facilitate optimal means for their clients to establish and maintain positive views of their brands and messages while keeping up with today’s fast-paced technology. It wasn’t until their team delivered a highly informative presentation, that I became aware of the layers of public relations they provide globally for their clients. They not only help deliver positive messages and create brand names, but utilize exceptionally skilled employees to research social media analytics and define business insights to alter and change perceptions and outcomes for their brands. The various staff highlighted the level of crisis-response strategies the counsel preparation for, and identified cultural and social implications that impact message delivery. I was exceptionally impressed with the vast skill sets in the room, as well as their devotion to providing sound advice to our group as to how to prepare for potential internships and present as the most desirable professionals we could possibly be. It was a fantastic day, which also brought our group closer together, by way of travel time and getting better acquainted outside of the classroom.
Awesome trip with an awesome group!
In my first blog post for my Loyalist PR class, I was assigned the task of highlighting what I’ve learned so far. I can sum it up nicely in a single thought: “I have so much more to learn than I realized.” Despite extensive experience in writing romance, fantasy and most things fiction, I had a previous life of factual writing, presentations and more in my child welfare career of 27 years. I have done power points, info sessions, provided training, program development, implementation, branding and utilized an entire PR-based skill set, but had not received any formal education in doing so.
In my author side of life, I’ve had a crash course in self-promotion, some basic marketing tactics, and tools, and learned as I go with the guidance and support of fellow authors, editors and more. Having secured a positive work relationship with my current publisher, including almost 20 published book titles, it never occurred to me, how spoiled I had become, relying on my editors for content, grammar, and punctuation for a polished presentation. Every published work goes through no less than four grueling rounds of edits, with three different levels of editors: content, senior and line editors, and all cover work are completed by contracted cover artists. Welcome to my crash course of: “What you thought you knew and really don’t.”
At first, my decision to return to a post-grad program for public relations excited me, then, terror set in, later; doubt, then back to excitement, mixed in with a little fear. I’m looking forward to the next 10 academic months and eager to learn and develop new skills that will set me on the course for optimal success in public relations!
As I set aside my prolific writing, feel free to take some time to read, if you’re so inclined. Kali Willows